Wednesday, July 28, 2021
Summer of 2017 and the Tour de France", a caravan of decorated vehicles rolls ahead of the Tour. It was founded in 1930 as a warm-up act for the arrival of the cyclists. These promotional vans come blaring down the roads with horns and music. Young people in them wave to the crowd and throw key chains, hats and other promotional gifts from the gaudy floats. Fans, who have been waiting for hours to see the Tour, look forward to catching a free souvenir from them. This year there were 150 promotional vehicles throwing 12 million recyclable gifts to the crowd.